Our thinking
From punchy think pieces to recaps of our invite-only, peer-led forums, this is where we share our take on the common challenges marketing teams are up against, the skills and behaviours leaders need to build and practical ways to turn inspiration into action.
Three reasons your marketing team has low morale – and how to fix it
It is a widely accepted truth that employees don’t leave bad jobs, they leave bad cultures. We have spent the last few decades working for marketing businesses of all shapes and sizes, from...
Helping Lionsgate deliver better briefs
We are busy preparing to train Lionsgate, global content specialists, & their marketing team to write and deliver better briefs. Next week, we will visit the team to deliver a 1-day workshop...
Helping Wavemaker create the next generation of future leaders
We’re delighted to announce we are designing and delivering a completely bespoke eight-month leadership programme for Wavemaker UK, to create Wavemaker's high-performing leaders of the future....
Five strategies to write better training briefs
In the fast-paced and ever-changing landscape of business, it is challenging to define and articulate training needs within a team. Often, leaders and managers know employees don't have the...
Helping C&C unlock kick ass customer sell-ins
Alex & I were in Glasgow this week delivering a bespoke course called Unlock Kick Ass Customer Sell-Ins, a two-day workshop for the C&C marketing team. The course in a nutshell We...
A new course helping marketing teams unlock the power of value propositions
That’s a wrap! We just returned from 3 fantastic days of running live training workshops for F&B giant Tate & Lyle in Chicago. This was a pilot of a new course we have developed...
A new course helping Marketing & Planning teams unlock better insights
We’re in Madrid this week! We’re here to pilot a new myth-busting training course, called ‘Unlock Real Insights’, for William Grant & Sons, the premium spirit distillers. The course...
Helping Vodafone deliver better briefs
We had a fantastic experience with the Vodafone marketing team in Dublin this week. We were there to deliver a tailored version of our ‘Unlock Amazing Briefs’ training, a course we designed to...
Our first international training course with Beam Suntory
We’re so excited to be visiting Bangkok this week to deliver our first international training course. We’ve been commissioned to train one of the local marketing teams for Beam Suntory, off the back...
We’re working with ITG!
We’re super-excited to announce we have been commissioned by the brilliant team at ITG, the tech-led marketing agency behind some of the UK’s biggest brands (think: Costa, Curry’s and...
We’re over the moooo-n
Back from our summer holidays and hitting the ground running! We’re with the team at Yeo Valley Organic this week, delivering a tailored version of our ‘Key to Brand Management’ course. Can’t wait...
‘The Key To Customer Marketing’, a new course in partnership with the UK’s number 1 whisky distributer
We are delighted to be partnering with the marketing team at Edrington UK to roll out a new training course, The Key to Customer Marketing. The course in a...