Build a future-fit marketing team with our Capability Framework
We’ve developed an AI-powered diagnostics tool to empower marketing leaders confidently plan business-driving capability build.
Transform marketing capability into a business growth lever
Our Capability Framework is a strategic tool for precisely and objectively defining, measuring, and developing the skills, knowledge and behaviours your business needs, today and tomorrow.
It’s built around your business goals so you can focus your investment where it will make the biggest impact. Without it, there will be a disconnect between learning, performance and employee engagement.
Here’s a flavour of the framework. For access to the full wheel with detailed skills, definitions and progression levels included, book a discovery call.
Who is our Capability Framework for?
Marketing Leadership
A strategic superpower for marketing leaders building high-performing teams. The framework helps define what great looks like, pinpoint skill gaps, and design high-impact interventions that upskill, deep-skill or future-skill the marketing function at every level.
HR and L&D partners
Designed to align people strategy with business ambition. The framework supports HR and L&D teams to connect individual & team growth to organisational goals, and to shape more intentional role profiles, org structures and capability programmes.
Marketers
Ideal for individuals ready to grow and make a bigger impact. The framework connects personal development and career planning to business goals—pinpointing where to focus for maximum value.
Line Managers
Enables more meaningful, forward-looking performance conversations. The framework helps managers move beyond generic reviews, making development planning more strategic, specific and business-aligned.
We take a tiered approach, but every path starts with one question: What does great look like for your business?
Forget industry benchmarks. The only benchmark that matters is how your team measures up to the future you want to build. That’s why our framework is built around your goals, your people, and your context, so insight leads to action that actually moves the dial. Choose the level that fits your business:
Basic
Off-the-shelf framework and self-service assessment tool. Ideal for individual insight and a team-wide snapshot.
Includes standard reports and one use per person per year.
Pro
Tailored version of our core framework, using your business language and structure. Includes branded reports, coaching packs, and ongoing support.
Up to two uses per person per year.
Enterprise
A fully bespoke solution, co-created with your team. Includes dashboards, deep-dive analytics, workshops and strategic support.
Up to four uses per person over two years.
What does the process look like?
Here’s a step-by-step overview of the end-to-end journey we take when building and embedding a Capability Framework.
What happens next?
Take the Assessment
Not sure where your capability gaps are? We have created a topline version of our marketing capability framework to help you quickly pinpoint development areas.
Book a discovery call
For capability leads or marketing leaders who want to explore options, scope ideas, or sense-check priorities.