This isn’t just training. It’s transformation
We partner with global brands to build and evolve marketing academies that are a strategic tool for growth
Level up your marketing population
A marketing academy isn’t just a training programme — it’s your secret growth weapon.
Done right, a marketing academy builds the skills and behaviours your team actually needs to do brilliant work. It breaks down silos between teams and gets everyone rowing in the same direction. It reinforces the culture you want to build. It unlocks long-term, profitable growth.
The key components of a best-in-class academy
Look & feel
A distinctive name, look and tone that makes the academy feel credible and uniquely yours.
Comms campaign
Internal marketing and messaging that drives demand and builds fame from day one.
Live learning moments
Immersive, in-person and virtual events that bring marketers together for collaborative, hands-on skills development.
Blended learning paths
Structured, modular journeys that combine live learning with digital content. Tailored by regional & market champions for peak relevance & impact.
Modern marketing curriculum
A full curriculum across the marketing value chain for excellence at foundation, advanced and leadership levels. Greater depth in priority topics, with digital, AI and tech woven throughout.
In-flow tools & content
Templates, checklists, short videos and guides that support marketers in real work moments, when they need it most.
Sustained learning support
Marketers get ongoing support through structured social learning, line manager support and custom AI for coaching on the Way of Marketing to embed lasting improvements.
We employ a collaborative, diagnostic-based approach
A marketing academy will only drive breakthrough performance if it’s designed around your business. That’s why we lead with discovery — we dive deep to understand how things really work (tools, processes, politics and all), then we get playful with behaviour-change-driven design and delivery, emphasising immersive and relevant learning experiences. Click below to see what might happen at each stage of a LockSmith-built academy.
Discovery
Where are we starting from?
- Stakeholder interviews & mapping
- Marketing capability assessments
Design
What does success look like?
- A documented ‘Way of marketing’, the philosophy for how marketing drives performance in the business (and the associated theory, processes, tools and templates to make it happen)
- Phased, global roadmap with launch timelines, regions, learning tracks and communications.
- Curriculum covering strategy, insight, creative, digital, leadership and more.
- Blended learning journey
- Facilitation faculty
Deliver
How do we bring it to life?
- Expert facilitation
- Train the Trainer
- Launch & wrap up events
Embed
How do we make it stick?
- Peer clinics
- Coaching
- Cheat sheets & content recaps
- Buddy system
- Commitment setting & check ins
- Line manager support
- In-flow learning videos
Measure
How do we know it’s working?
- Skills assessments
- Tracking behaviour change
- Measure business impact of your investment
An academy in action
Here’s how we structured the learning journey for one of our clients over the first year of their academy for their foundation-level delegates.
How we brought a global Marketing Academy to life
See how we partnered with PZ Cussons to design and deliver a world-class marketing academy, tailored to their ways of working and strategy.
Trusted by people building world-class marketing teams
"Locksmith are unmatched when it comes to building world-class marketing capabilities.
Their exceptional team bring a transformative approach to capability building. Their process begins with a commitment to understanding your needs, listening attentively, and co-creating a tailored programme that truly aligns with your goals. What sets them apart is the magic they bring to every engagement. Locksmith will elevate your marketing organisation’s performance at every level.”
Paul Yocum – CMO – PZ Cussons
The Anatomy of a Best-in-Class Marketing Academy
Read our research on what the best marketing academies get right.
Ready to build (or evolve) your academy?
Whether you’re starting fresh or reworking what you’ve got, let’s talk about how we can help you build a world-class academy that drives business growth.